Advertising

The Friesian is the oldest and most respected Friesian publication in North America. It's content is targeted to both buyers and sellers of the magnificent Friesian breed and is the most effective, economical tool to reach current and potential clients. Because The Friesian is available to the general public, your advertising reaches Friesian enthusiasts who may not yet be members of FHANA.

Advertising Rates: 

The Friesian Magazine will be instituting frequency-advertising discounts for the 2017 calendar year. Advertisers will contract The Friesian Horse Association of North America for the advertising year to insure the discounts for the 2017 calendar year. This policy reflects the policies of magazine publishers throughout the print media world and encourages the development of advertising campaigns to better promote the advertiser's business.
 
This method of contract advertising will give our Editor and Publisher an excellent forecast of the space requirements for each issue well in advance of closing dates. Those interested in an advertising contract should contact FHANA to implement the contractual process.
 
Following is the list of costs for 2017:
 
Black and White Advertising
1 x Annually
2-3 x Annually
4 or More x Annually
 
     
Half Page
$148.00
$140.00
$135.00
Quarter Page
$93.00
$90.00
$85.00
 
 
 
 
Color Advertising
 
 
 
1 x Annually
2-3 x Annually
4 or More x Annually
Inside Front Cover
$520.00
$500.00
$475.00
Inside Back Cover 
$465.00 
$445.00 
$425.00 
Back Cover
$660.00
$630.00
$600.00
Full Page 
$440.00 
$420.00 
$400.00 
 

 

 

 

 
 
Half Page 
 $240.00
 $230.00
$220.00
 
 
 
 
Quarter Page 
 $148.00
 $140.00
$135.00 
Center Section
Call for Pricing

 

Cover Advertising rates remain unchanged.
 
Advertising in The Friesian continues to remain the most effective method to reach the exclusive “Friesian Market”. The Friesian’s informational content makes it the oldest and most respected Friesian publication in North America. It targets both buyers and sellers of the magnificent Friesian breed and remains the most effective, economical tool to reach current and potential clients. And now with The Friesian being available to the general public, your advertising reaches Friesian enthusiasts who may not yet be members of the FHANA. Good luck and let us know what the FHANA might be able to do to make your business more successful. 

Advertising Guidelines:


What is Bleed:

This means the color of your ad will run off the sheet of printed paper before it is cropped to size in the magazine. You MUST have 1/4" of overhanging color all the way around, on each side of your ad. This means the page's finished size calls for 8.5" x 11", but your ad in Photoshop will actually be 9" x 11.5". Additionally, keep all text and important images well inside the finished 8.5" x 11" so that something is not cropped when the magazine is trimmed.

What is Creep:

As the magazine adds more and more pages in the center, especially ad pages with their full bleed and text perhaps close to the edges, the center pages are actually PUSHED out and will be cropped slightly smaller then the front pages. This is because we have a center stapled book at the present time. All advertisers, regardless of position of their color ads, should keep the issue of creep in mind when designing their ads and keep all text and critical images well within the finished page dimensions. Questions? Email the editor. It is better to find out about the details before you design the ad to avoid disappointment when it is printed.

The following programs are compatible:

  • Photoshop - Mac, PC
  • Photoshop Elements - Mac, PC
  • PhotoImpact - PC
  • Adobe Illustrator
  • InDesign (MAC)

Acceptable image files:

  • jpg
  • pdf
  • tiff
  • bmp
  • eps

Please do NOT send Microsoft Word image files.

Include all fonts, including printer and screen fonts, or save as a pdf.